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The Novel Coronavirus outbreak has massively disrupted the way people conduct business across the globe. At this point in time, very few entrepreneurs are thinking of engaging services such as a top digital marketing agency in India. Their focus is totally on adapting their enterprise to the current environment and make sure that they remain relevant to their audiences. However, one thing has remained constant even during the current crisis. Search engines are still the top resource for gathering information. This is why we are discussing the methods to add your COVID-19 updates to Google search. Google is undoubtedly the world’s largest search engine. It also provides a range of other helpful services to entrepreneurs like Google My Business. During the current global pandemic also, Google is enabling businesses to provide updated information about their operations to the audiences. Let’s see how this can be done.
There are two methods that you can use for implementing your COVID-19 announcements. The first is to add Special Announcement structured data to your relevant pages. For the uninitiated structured data is a standardized format to mark up information on a web page. It is a project that is supported by all the major online search platforms of the world. When you add structured data to a page, it makes it easy for search engines to differentiate between different elements of a piece of information. Since they understand the information in a better manner, they are able to easily establish the relevance of the page for related search queries.
SpecialnAnnouncement is the markup that will help you define your Coronavirus-related information clearly. Go to the Google Developers website and add all the required properties such as date posted and name. You must also enter the recommended properties such as announcement location details. The markup can also be used by other organizations like government agencies to highlight important information related to disease prevention and government benefits. Engage a digital marketing company in India to know about the properties you need to add.
Remember that structured data is supported in three formats namely, JSON-LD, Microdata, and RDFa. Make sure that the relevant page is open for indexing and has not been blocked by robots.txt, noindex, or other such attributes. Take the Google Rich Results Test to make sure your website supports rich results. Hire the best digital marketing company in India to add structured data in an error-free manner. The agency will first test the implementation on a single page of your website. It will add the markup and then use the URL inspector tool in Google Search Console to find out how the search engine is finding the page.
Google Search Console is a handy service for webmasters that allows them to monitor and manage their websites. They can add their websites to the service and then access a dashboard to access valuable information. They can use the service to know how the world’s premier search resource is seeing their web pages. The service also allows them to make vital modifications such as adding or updating their XML sitemaps. Agencies such as digital marketing services or an Indian SEO company use the tool to monitor their clients’ websites.
You can add your COVID-19 updates to Google search through the Google Search Console also. Entities that are unable to add structured data to their pages due to any reason can use this facility to highlight the important information. This method can be particularly useful to government agencies and health organizations.
Access your Google Search Console account and submit your announcement. It will be pertinent to note that this feature is still in the beta mode. This means that the information may not appear instantly in the search results. Moreover, as mentioned before the attribute is mainly for government and health organizations and it does not support news items. It also requires that the announcements expire within one month of the day of submission. In case, an expiration date is not defined, the announcement will by default, expire seven days from the date of posting. If you own a business service, then it will be better to engage a digital marketing agency in India to use the first method for implementing announcements.
It will be now clear how you can add your COVID-19 updates to Google search. You must engage a professional service to manage the implementation so that your audience can find the updated information on the search platform. SDLC Infotech is the perfect digital marketing agency in India for managing your online promotions. The agency is regarded as the best SEO company in India and handles optimization programs for all types of organizations. Here is why you must team up with the agency for your digital campaign.
SDLC Infotech provides the best digital marketing services in India through dedicated teams for all online marketing disciplines. You will find professionals with expertise in SEO, social media marketing, SMO, content marketing, email marketing, online reputation management, and paid advertising. These professionals regularly update their knowledge of their area of expertise. They are aware of the latest analytics and project management tools as well as effective techniques that can boost their productivity as well as a campaign’s effectiveness.
The global COVID-19 pandemic has not deterred SDLC Infotech from running its digital marketing business in India and the USA. Keeping its employees’ well being in mind, the agency has asked them to work from the secure confines of their homes. It uses the latest project management and communication applications to ensure all its teams are able to collaborate easily. The company is efficiently managing its in-house and client campaigns and is achieving all the specific goals.
The digital marketing services agency has handled online promotions for companies based in all the major business verticals like education, health care, logistics, manufacturing, finance, and more. It has also advised non-governmental organizations and nonprofits on their digital campaigns. SDLC Infotech has gained deep insight into the functioning and characteristics of different industries. It is aware of the techniques that must be used to drive a campaign for an entity belonging to a specific vertical.
Amritesh is a digital marketing expert who manages focused campaigns for SEO, social media marketing, email marketing, social media optimization, content marketing, ORM, and PPC. He writes blogs on topics related to digital marketing and information technology. Follow him on LinkedIn and Twitter to read more such insightful posts.
Connect with SDLC Infotech now to acquire top-class and tailor-made digital solutions
