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Ask any entrepreneur about how she hopes to popularize her venture in the digital space and chances are that search engine optimization must be the first strategy on her mind? While other platforms like social media have gained importance over the last few years, search engines still remain a vital part of all digital marketing initiatives. Keyword research is a fundamental element of an SEO strategy and without selecting the most suitable phrases, you cannot hope to improve your website’s SERP positions. In this post, we are discussing some of the best keyword research tools for SEO that professionals can use in 2021. An SEO consultant, whether he works independently or at the best company for SEO in India, needs an effective application that can help him discover the best phrases for different projects. All the research solutions mentioned in this list will help digital marketers identify the most appropriate terms for their SEO projects.
At the top of our list is the Google Keyword Planner that is a simple tool providing you suggestions based on user data of the world’s most popular search engine. The solution gives an insight into how a specific phrase has been searched by interested users and how the search pattern related to that term has evolved over a period of time. The tool also shows the bid estimate for each phrase so that you can plan your budget for paid search advertising campaigns. Even though a digital marketing agency in India will use other more sophisticated keyword identifying solutions, they will still refer to the Google Keyword Planner before making a final selection.
The Keywords Explorer tool offered by Ahrefs is one of the most popular choices among SEO consultant service professionals. It has an extensive database that contains a mind-boggling 7 billion keywords, that are updated with fresh data on a monthly basis. You can use the solution to take a look at estimated keyword volumes for a range of platforms like Amazon, YouTube, and Bing apart from Google. The application provides accurate search volume data of 171 countries. Subscribers get access to some advanced search metrics such as clicks per search, percentage of clicks and paid clicks, return rate, and many others. The service is available for a 7-day free trial after which you will have to subscribe to any of the 4 paid plans.
SEMrush is a comprehensive set of tools that are used by a large number of digital marketing services in India and other locations. It’s Keyword Magic Tool can provide you with over 2 million keyword ideas based on a single phrase. You can use the Grouping feature to sort and segment the terms by topic. The advanced algorithm of the tool identifies the phrases that are semantically related to your chosen keyword and puts them in a single group. The application allows you to build up to 50 lists of target keywords. You can export up to 1,000 terms to the Keyword Analyzer that will provide you with helpful data related to metrics like search volume, top competitors, keyword difficulty, etc. Like Ahrefs, SEMrush is also available for a 7-day free trial after which you will have to select a subscription from 4 paid plans.
The next name on our list of the best keyword research tools for SEO is that of KWFinder by Mangools. The powerful solution is a top choice of professionals at the best SEO agency in India and everywhere else. Unlike the other applications discussed so far, KWFinder focuses only on keyword research instead of offering an all-in-one SEO solutions suite. It helps you to accurately assess the difficulty levels of your various terms so that you can select phrases that you can rank for without much difficulty. The application provides precise data for keyword competition along with insightful SERP overviews. It has an intuitive user interface that can be easily handled by professionals and amateurs alike. You can take a 10-day free trial before choosing from 3 paid subscription plans.
SpyFU is another powerful tool that gives access to extensive keyword research data. Apart from related suggestions for each phrase, the application offers advanced insights like the domains that ranked in top positions for a particular phrase. You can use the tool to identify the best terms for your SEO as well as PPC campaigns. The AdWords Advisor feature of the solution provides keyword recommendations based on your competitors’ successful track record. SpyFu uses the data for the past 9 years to give a complete overview of the ranking history of a phrase. The tool allows users to compare the domains that targeted a specific keyword to make better-informed decisions. You can use the application by subscribing to any of its 3 monthly or annual paid packages.
Selecting the best keyword research tool for your business is only half the job done. You need to get an expert SEO consultant or agency to utilize the full potential of the solution. SDLC Infotech is a top digital marketing company in India that is regarded as the best company for SEO by local as well as global clients. Hiring the digital marketing agency for your business will provide you with the following benefits:
SDLC Infotech is home to some of the best SEO consultants in the business. The company has a handpicked team of experts who have a vast experience of handling optimization projects for a variety of clients. They have managed organic and paid campaigns for large brands as well as startups that are located in all the major business verticals. Their acumen will be valuable in realizing the full potential of your chosen keyword research tools.
The experts at the best company for SEO in India keep track of the latest algorithmic changes of the different search platforms. They also update their knowledge of the target customer behavior of major industries so that they can create customized optimization strategies for clients.
Every SEO consultant at SDLC Infotech is adept at integrating the chosen keywords in a natural way into different optimization strategies. Apart from optimizing the website content, they oversee the process of creating custom material that effectively targets the keywords in an innovative manner.
Amritesh is a digital marketing specialist by profession and a blogger by hobby. He creates innovative strategies for SEO, SMM, SMO, email marketing, content marketing, PPC, and ORM. Amritesh keeps track of all the latest tools and techniques that can ease the job of a digital marketing professional and shares his insight through blogs. Follow him on Twitter and LinkedIn to receive updates about his latest posts.
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