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Search engine optimization holds the key to get in front of audiences with great potential to convert. This is the reason why every entrepreneur wants to hire an Indian SEO agency or any other professional service. In this article, we are presenting some unknown SEO facts that even many professionals may be unaware of. SEO has evolved significantly over the years and continues to do so. There are many developments that take place like major and minor algorithm updates. Sometimes the search resources also change the way in which they were doing a particular operation. All this affects the visibility of your website. That is why we are discussing these facts that many people do not know about. This will help in enhancing their knowledge as well as improve the quality of their campaigns.
This will come as a surprise to many people, even some SEO consultant service owners. Many people confuse duplicate material with copied content. Let’s say you create original content for a page but mistakenly post it on two different locations on your website. This will confuse a search engine as to which page it should index. It is your duty to point them towards the right page with a canonical tag. On the other hand, copied content means that the matter was lifted in an unethical manner from a source and pasted on another website. If your content falls in the latter category and has been taken from an already indexed page, then it will not be rated favorably by the search engines.
Businesses that are targeting audiences in a specific geographical location must know that proximity plays a big role in the defining of search results. The distance between a user’s search location and your enterprise is a factor that affects your rankings. The relevance of your business to the user’s query as well as the prominence enjoyed by it are two other major attributes that are considered by search engines. Optimizing for local online searches requires a different type of approach and you have to include various pointers in your content that indicate your geographical location. You also have to generate many local citations so that search engines can gauge your relevance and reputation. You have to hire an Indian SEO agency that specializes in local search optimization to achieve the best results.
One of the major unknown SEO facts is that Google uses human search evaluators along with elaborate algorithms to do its work. Many people feel that the world’s number one search platform relies only upon its army of bots and algorithms to generate accurate results. However, the premier search resource also has a team of humans who act as search evaluators. They are provided with clear and detailed guidelines that they follow to get insights into web pages and websites apart from their content. The search engine giant takes into consideration the human viewpoint to ensure maximum accuracy of its results. This is a point that all entities be it the best SEO company in India or an amateur must keep in mind always. Many users feel that since Google uses algorithms to generate results, it is easy to manipulate them. But the search engine market leader uses all types of resources to provide a high-quality user experience.
Did you know that singular and plural keywords are ranked differently? This is another fact that even some long-time webmasters are unaware of. Experts at a top Indian SEO company say that search engines, especially Google are constantly trying to refine their understanding of search intent. They say that results may not vary much if a user is looking for the same information but with singular and plural terms. However, if the intent is changed, then the results will also be displayed accordingly. Webmasters and marketers must never assume that a search engine will consider the plural version of a word to be a synonym of its singular variant. This is all the more reason to optimize your content for different types of user intent.
You are now aware of some key unknown SEO facts. Do you want to benefit from more such information? Then it will be sensible to consult a dependable professional digital marketing service. SDLC Infotech is a digital marketing company and the best Indian SEO agency. The company has great expertise in the field of search engine optimization and other digital marketing services. Here is why it is an ideal choice for businesses and other organizations that are looking for reliable SEO services.
SDLC Infotech is the best SEO agency in India because of its skilled professional team. Every consultant at the company has in-depth knowledge of the on-page and off-page factors that affect SEO rankings. They possess the requisite know-how to modify page titles, meta descriptions, content, etc. to synchronize a website with the related searches. They are also adept at off-page techniques like blogging that can boost rankings.
Google heavily penalizes a website that uses unethical means to manipulate search results rankings. There are many entities that use such methods to generate quick results. SDLC Infotech has been able to get a place among the top SEO companies in India because of its strict adherence to a policy of using only ethical practices in campaigns. The agency implements only white hat techniques to organically boost the rankings of a website in relevant internet-based searches.
Are you a large enterprise wanting to implement a comprehensive online marketing plan? Then SDLC Infotech is the right service provider for you. Apart from being the best SEO agency in India, it also offers high-quality assistance in all the other digital marketing services. You can find the best experts for managing your campaigns for social media optimization and social media marketing. The company also help in negating the effects of bad reviews through its online reputation management services.
Amritesh is a digital marketing expert with more than ten years of experience in managing campaigns for SEO, social media marketing, SMO, content marketing, ORM, email, marketing, and PPC. when he is not working, Amritesh writes blogs and exchanges ideas with other marketers on social networks. Follow him on Twitter and LinkedIn to receive updates about his latest posts.
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