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Google dominates the global online search market and everyone wants to target top positions in its SERPs. However, it is essential to avoid serious SEO mistakes that can cause Google penalties. Hiring the best SEO Company India will be helpful but you must know about potential problems to avoid them. Effective search engine optimization is the cornerstone of every digital marketing strategy.
Google has cornered over 90% of the online search market and this means that a strong presence on the resource is mandatory for success. Some users try to use unethical means to gain an advantage over entities trying to reach top positions through valid techniques. This is the reason the search engine giant issued webmaster guidelines and specified that anyone violating these measures would be penalized.
Entrepreneurs who have hired the best SEO agencies in India do not have to worry about the issue as the agency will use only ethical tactics to drive their campaign. But people who are handling search engine optimization without any professional assistance must know about the serious mistakes that they should avoid at all costs.
Link building is a key exercise that allows you to establish the relevance and reputation of your website with respect to its parent industry. You can post blogs on other websites or place the relevant URLs of your page on different interfaces. This helps you in building backlinks from different websites. But the key is to create a backlink structure that gains valuable juice from relevant websites. Apart from relevance, you also have to consider the authority of a domain before trying to get a backlink from it.
Many users give precedence to quantity over quality and build numerous links without giving a thought to their quality. This can cause serious issues for your domain. The search engine market leader assesses the relevance and quality of the websites from which you are getting the backlinks. In case, they are not authoritative or have been penalized, then this can be detrimental for your SEO prospects. It is essential to engage a top SEO services company in India to manage your campaign.
One of the most common causes of poor SEO performance is the presence of duplicate content on the website. If the same text is present at two different locations on your interface, then the search engine cannot decide which page it should index. Since none of the pages are indexed, your website will fail to appear in related searches. The issue of duplicate text material can arise due to various reasons, the most common being ignorance. Many website owners are unaware that it is not correct to place the same material at two different locations. Sometimes the problem can occur due to technical inconsistencies. In situations where you cannot avoid uploading the same content at multiple places, then you must define the page that you want to be indexed. A reliable SEO consultant service can easily help you in this aspect.
During the early days of online searches, it was common to see websites achieving the top positions by stuffing their content with the targeted keywords. This meant that interfaces that were not providing any value to the audiences were able to high-quality websites. This also affected Google’s user experience and to prevent the scenario the search engine started penalizing indiscriminate keyword stuffing. However, keyword stuffing still remains one of the most commonly occurring serious SEO mistakes. There are still some operators who feel that they can get away with the practice. The world’s number one search takes a hard look at your website content. It wants to make sure that the language is grammatically correct and the material is offering value to the users. If it finds that you are inserting search phrases that are affecting the readability of the text, then it will not assign a good ranking to your interface. This is why you need to hire the best SEO agency in India to manage your campaign.
Google has clearly stated that it uses page loading speed as a ranking signal. Moreover, it also uses mobile-first indexing to assess the rankings of a page. This means that the search resource uses the mobile version of a website for indexing. An interface that has not been optimized for speed, as well as responsiveness, will never rank high. Over the last two years, searches from mobile devices have grown by more than 100%. This is the reason why the leading online search resource puts so much emphasis on mobile-friendliness and optimized loading speed. You must consult knowledgeable SEO experts in India to make sure your application is properly optimized.
In order to avoid making the serious SEO mistakes discussed in this post, it is necessary to engage a reliable professional service. An agency that has been handling search engine optimization campaigns for different entities will be ideal for your project. SDLC Infotech is considered as the best SEO company in India because of its ability to manage campaigns in an ethical way. Here are a few other reasons that make the agency the best choice for all kinds of entrepreneurs interested in high-quality digital marketing services.
SDLC Infotech is counted among the top SEO companies in India because of its ability to quickly change the course of a campaign after a Google update. The search engine giant regularly releases updates to its algorithm. The digital marketing agency ensures that an SEO program is aligned with the new upgrade and is on track to achieve the specified goals.
The clients of SDLC Infotech feel that it offers the best SEO services in India because the company believes in transparent communication. Every SEO campaign undertaken by the agency is closely tracked and monitored with the latest analytics tools. The company generates all the key analytics reports and regularly shares them with the clients.
The best SEO Company India protects client websites from strict Google penalties by using only ethical techniques to drive campaigns. Every digital marketing services expert at the agency adopts only white-hat techniques to promote a brand and ensure that the campaign archives all the specified objectives.
Amritesh is a digital marketing strategist who has managed numerous campaigns for SEO, social media marketing, SMO, e-mail marketing, ORM, content marketing, and PPC. Over the course of his decade-long career, he has gathered a rich experience that he shares through blogs and social media posts. Join him on LinkedIn and Twitter to read more such insightful posts.
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