4 Keyword Tracking Methods For Better SEO Rankings Of Your Website

Anyone who has even a little idea of search engine optimization knows that keywords are at the core of the strategy. Selecting the right search phrases to target is necessary for the success of your optimization program that upholds the structure of your digital marketing campaign. While most of us are obsessed with keyword research, tracking the chosen terms for the entire duration of your campaign is equally, if not more, important. In this post, we are discussing a few keyword tracking methods for better SEO results. Following the trajectory of your selected phrases’ progress is essential for assessing the success of your program. Even if you have hired the best digital marketing company in India to manage your promotional campaign, knowing about the practice will help you in comprehensively evaluating your strategy. So, without any further delay, let’s dive into the topic.

What Is Keyword Tracking?

Keyword tracking refers to the process of monitoring your website’s rank in related SERPs for specific keywords. At the beginning of any SEO program, a set of popular search phrases is selected for targeting. Once the campaign is underway, you have to check the position of your relevant web pages in searches that include the terms that you are targeting.

The process is necessary as it gives you a clear picture of whether your website is appearing prominently in related searches or not. If the answer is yes, then your organic traffic will improve and it will have a positive effect on your returns as well.

An SEO consultant keeps a tab on the progress of the phrases across a few key metrics. The first is the position of the web pages for specific keywords in related searches. Then you must also check the average monthly search volume to see whether the phrases are attracting user interest or not. Another vital metric that digital marketers are interested in the organic visibility of different web pages for the selected key terms. You can choose the metrics according to your objectives.

Different Methods Of SEO Keyword Tracking

Let’s now take a look at different methods for tracking keywords that are used by online marketers.

1. List-based Tracking

The simplest form of tracking is monitoring a single set of identified keywords. In case, you have a small operation that offers only a single product or service, then you can adopt this method. You will have terms that belong only to a single category. This makes it easy to follow the progress of your web pages with regard to the phrases. Even if you do not hire an SEO agency in India or whatever location you are based in, you can easily monitor the rankings and visibility of your chosen keywords.

2. Tracking Keywords Across Different Categories

The list-based format is not used a lot as most websites deal with products or services that belong to varied categories. In such a scenario, you cannot hope to efficiently check your campaign with a single list. This is why the category-based method is one of the most popular keyword tracking methods nowadays. Users must sort their phrases according to their products, services, and brand. This will enable them to get a comprehensive overview of their entire SEO campaign. You can also define categories based on the nature of your website or business objectives. Category-wise tracking will help you in simplifying the process. Whether it is the best SEO company in India or a consultant, almost every professional entity uses this process to ease its workflow.

3. Marketing Funnel Based Keyword Identification And Tracking

Online searching has evolved significantly over the years. People are not using only straightforward terms to find the required information. They are also using phrases that do not explicitly mention the product/ service but are related to the category. In order to identify keywords that reflect the true intention of the searcher, you have to use a funnel-based approach. The SEO program must be aligned with each stage of the funnel namely, awareness, consideration, and conversion. A smart SEO consultant service professional not only uses the method to find suitable terms but also track their progress. They determine the suitable web pages along with the keywords to target, for each phase.

4. Tracking Keywords In Multiple Locations

The emergence of smart devices has led to a rise in location-based searches. This, in turn, has made local SEO a vital activity for many businesses that are targeting clientele in a specific geographical area. In fact, the activity has become so popular that many companies are trying to build their image as a specialist local SEO agency. Organizations that want to improve their digital presence in particular locations must divide their list of keywords according to the chosen target areas. This will help them in assessing their performance in the different locations. Even if you have a simple, single category list, you can arrange the terms in different location-based lists to monitor your performance.

Why You Must Hire SDLC Infotech For Tracking Your SEO Keywords?

Efficient keyword tracking helps in accurately assessing the performance of your business SEO campaign. It will be pertinent to hire a specialist agency to run and manage your program. A large number of small and large enterprises consider SDLC Infotech as the best digital marketing company in India. The following attributes make them think that the agency is the best company for SEO in India:

1. Knowledge Of Latest Analytics Tools And Tracking Techniques

Every SEO consultant at the digital marketing agency keeps track of the latest developments in the field of search engine optimization. The professionals at SDLC Infotech know about the latest analytics tools and modern keyword tracking techniques. This helps them in making accurate and extensive assessments.

2. Aligning The SEO Campaign With Your Business Goals

SDLC Infotech knows that every organization invests in SEO to meet its unique business objectives. The professionals at the India-based digital marketing company align the SEO campaign with your specific business goals. This helps in optimizing the SEO campaign for achieving the best results.

3. Regular Performance Tracking And Reporting

The digital marketing services company prides itself on keeping its clients in the loop at all times. The SEO consultant service arm of the agency tracks the performance of every campaign regularly. This enables the company to identify gaps and new opportunities for improving the program.

Author Bio

Amritesh is a digital marketing consultant who advises brands on creating plans for SEO, SMM, SMO, PPC, ORM, content marketing, and email marketing. He has closely observed the evolution of the field of digital marketing and shares his views on blogs. Join him on LinkedIn and Twitter to know about his latest posts.