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4 Best Tricks to Boost Your Google My Business Profile

4 Best Tricks to Boost Your Google My Business Profile

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The internet has made physical boundaries inconsequential to a large extent. Businesses located in one corner of the globe can target clients in another without needing to visit the location. The advantages of connectivity are enjoyed not only by enterprises targeting a global audience but also by businesses looking to popularize their products or services in a specific location. Local SEO has become an important digital marketing strategy for organizations focusing on region-specific audience. In this post, we are discussing how you can boost your Google My Business profile. It is an important tool for optimizing your presence for local searches. This free service offered by the world’s largest search engine allows commercial enterprises to manage their presence on Google’s platform. Search engines, especially Google have become the most popular resource for finding a service provider or a business establishment near you. Optimizing your Google My Business profile enables you to boost your online presence and reach out to more potential customers. Here are a few tricks to maximize the potential of your profile on Google’s listing service.

1. Regularly Update Your Business Information

Long-time Google My Business users know that consistent NAP is vital for extracting benefits from their profiles. NAP stands for name, address, and phone number. Keeping the information consistent means that all the three important details of your enterprise must be the same on all digital platforms. The spelling of your company’s name, the contact number, and the postal address must be uniform across all avenues like your business website, social media profiles, adverts, etc. This helps Google in trusting the information provided by you and it displays the details in relevant results.

Apart from consistency, you must also regularly update your business information. For instance, if you switch to different working hours during winter, then this detail must be updated in your profile. Similarly, if you move to a new address, then apart from updating the information in the address section of your profile, it will also be pertinent to replace the photographs of the old office with images of the new location. You must check your profile regularly and make the necessary changes. Users can also hire an SEO consultant service for the purpose. Such a firm will also know about any new changes rolled out by Google like the addition of a new category. This will help in optimizing your profile in the best possible manner.

2. Encourage Customers To Post Reviews

Google is constantly adding new features to its SERP display to provide more value to its users. Try a local search and chances are you will be displayed a local 3-pack with a map showing three results with star ratings, contact number, and a photograph. This display immediately grabs users’ attention and provides great exposure to the featured businesses. Asking your customers to post reviews and rate your enterprise on Google and other platforms is arguably the most effective tactic that you can employ to boost your Google My Business profile.

Begin by encouraging satisfied clients to publish their feedback. As favorable mentions about your offerings increase, the search engine will start considering you as a dependable entity. An enhanced reputation can get you among the top-ranked local players in your category. Make it a point to promptly respond to the comments posted by users about your business. Some people ignore the negative feedback about their brand. This is an incorrect approach and you must react to the comments in a polite way. If you feel confused about how to handle adverse reactions, you can hire a digital marketing agency that specializes in reputation management. It will help you in managing the issue and optimizing your profile.

3. Use the Marketing Kit Feature To Highlight Your Plus Points

Google keeps adding new features to all the services that it provides and Google My Business is no different. It offers a handy new feature called the Marketing Kit to all users who post their listings on the service. This new attribute provides users with a set of customization tools to engage your audience and present your business mentions in a more effective way. For instance, there are stickers that you can add to encourage visitors to post reviews. Similarly, there is customized art material that can be used to design posters, signs, and social media posts that showcase customer reviews of your business.

This allows you to leverage the favorable feedback of your enterprise to effectively target new customers. Instead of a plain look, a personalized post will immediately grab users’ attention and encourage them to explore your business. You can also download and print all the customized matter to create physical publicity material. This will enable you to project a consistent image across real-world and virtual platforms.

4. Answer Questions about Your Business

The world’s number one search engine keeps devising new ways to involve and engage users. One technique that it uses to increase user engagement as well as enhance its own understanding of local businesses, is adding the feature to ask/ answer questions on Google Maps. Apart from encouraging people to add photos of a place they visited and post reviews of a business, Google tells users to post questions about a place that will be answered by other users.

This gives you an opportunity to optimize your profile while providing correct information about your enterprise. Identify the doubts and concerns of your potential customers that are stopping them from converting. Then start clearing those doubts by posting questions and answering them. This is a good way to remove confusion from the minds of the target audience. This will be helpful in encouraging people to progress to the next stage of their buying journey. You can team up with a digital marketing services expert with experience of your industry to identify the most suitable queries for this strategy.

Conclusion

Creating a strong Google My Business profile will enable you to find more customers in your vicinity. An effective strategy will allow you to leverage the feedback from existing clients to win new ones. In order to optimize your profile, you must engage a knowledgeable SEO consultant. Such a professional will help you in devising a coordinated strategy to optimize your entire search presence. SDLC Infotech is a digital marketing company that is considered to be one of the best SEO service providers in the business. You can contact the agency to boost your profile on Google’s listing platform.

Author Bio

Amritesh creates digital marketing strategies for a living. He helps businesses perfect their SEO, SMOS, PPC, email marketing and content marketing plans. Amritesh is a prolific blogger writing about different aspects of digital marketing. You can connect with him on Twitter and LinkedIn to know about his latest posts.

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