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4 Ad Types For Effective Audience Targeting On Facebook

4 Ad Types to Use For Effective Audience Targeting On Facebook

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Social media is a unique digital platform that enjoys deep penetration across all demographics. According to a report, there are over 4.3 billion internet users in the world, of which about 3.4 billion are social media users. This expansive reach has made the medium a favorite of marketers across the globe. They are targeting and engaging audiences on their preferred networks. Facebook, with 2.4 billion users, is the world’s largest digital social channel. It is also an attractive marketing platform that allows businesses to run adverts. Audience targeting on Facebook through commercials requires strategic planning as your competitors are also using the network to target the same group of customers. Devising adverts based on the level of exposure of the audience to your brand is essential. This will enable you to adopt a customized approach that has a better potential for success.

The best way to formulate a Facebook ad strategy will be to hire experienced social media marketing experts. However, before you engage a digital marketing services agency or professional, it will be pertinent to know about the types of adverts that you can use to target different groups within your audience.

1. Deploy Informative Ads To Begin Communication With Cold Audiences

People who do not have any information about your business and have not interacted with you at any level, form the cold audience segment. A significant part of the digital marketing budget is spent on targeting such potential customers and converting them into warm audiences. In order to impress cold audiences, you need to create a good impression. Using an overtly promotional pitch is not going to work with this segment of your prospective customers. You need to warm them up to your brand through informative or entertaining video adverts.

When you are targeting B2B clients, then you must use informational commercials that educate the visitor. You can create video clips that tell entrepreneurs how they can resolve a pain point or an issue. Such content will initiate an engagement with the audience that can translate into returns at a later stage. An effective trick that works well with B2C audiences is dishing out entertaining content. This will also help in increasing brand recognition and engaging customers. Finally, communicating your brand story through videos can be an effective tool for addressing both audience types.

2. Improve Brand Recognition Among Warm Audiences With Webinar Ads

Warm audiences are people that have had some kind of interaction with your brand. These are mostly users who have been exposed to the content that you are posting on your feed. People who have seen your posts and liked them fall into this category. They have an idea of your brand and are aware of what you offer. It is essential to improve your brand’s recognition among such users so that their temperature can be raised to hot levels.

A good way to achieve the goal of boosting brand recognition is by running webinar adverts. Enterprises that are in the business of selling educational courses usually employ this tactic to promote themselves. For instance, a digital marketing services training institute can attract new students with a commercial for a free online classroom session. While you will have to create insightful material that provides some real value to the attendees, it also gives you access to valuable user data that can help you target them in a more effective manner.

3. Target Warm Audiences With Flash Sale Ads

Audience targeting on Facebook has to work on different levels at once for your plan to be successful. At the same time that you are running an educational commercial campaign to attract cold audiences, you must also deploy adverts that are designed to raise the temperature of warm audiences to hot. People who fall into the category of warm audiences have been exposed to your brand and are aware of its features. They need to be encouraged so that they either graduate to the next temperature level or convert into paying customers.

Potential customers in this category can be targeted with attractive limited period offers. Displaying adverts for flash sales can be helpful in persuading visitors to take the desired action. Such commercials are a good source of earning quick revenue and getting new users into your fold. However, you must devise offers that do not put undue burden on your resources. Brainstorm with your business team and digital marketing agency to formulate good deals that can be used for flash sale promotion on Facebook.

4. Convert Hot Audiences With Reminder Ads

Hot audiences are people who have had high levels of interaction with your brand. They have visited your website and are aware of the products and services that you are offering. You can track such visitors through a Facebook pixel that is integrated with your website. This audience segment will have the least members of all three groups but it has the highest potential to convert. People in this category usually require a gentle push that motivates them to take the desired action.

Reminder ads will be effective in targeting such potential customers. They will remind visitors that they have still not purchased the product or service in which they had shown an interest. When you are setting up your Facebook campaign, you can choose the Reach objective and then define the audience segment as anyone who has visited your website in a specific number of previous days. You can find social media experts for hire who can easily set up a campaign that is focused on converting hot audiences.

Final Word

An effective Facebook ad targeting plan must be comprehensive and function at multiple levels at once. This is essential for addressing all the temperature zones of your audience in a uniform manner so that you generate good results from each segment. The world’s largest social network has turned into a huge playground for brands. It is impossible to get in front of the correct audience without expert assistance.

SDLC Infotech is a digital marketing company that has a bunch of experienced social media marketing experts who have in-depth knowledge of all the major social networking platforms. These professionals will help you create a targeted strategy that will enable you to generate good returns from your paid social media ad campaigns.

Author Bio

Amritesh is a digital marketer by profession and blogger by hobby. He devises SEO, PPC, content marketing, and email marketing strategies for businesses in various verticals. NAME has a special interest in social media marketing and is constantly exploring new ideas. He shares his thoughts on blogs and you can receive updates about his latest posts on LinkedIn and Twitter.

 

 

 

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